Macrovision initiated with "buy"

12/21/06 - D.A. Davidson & Co.

NEW YORK, December 21 (newratings.com) - Analyst L Alan Davis of DA Davidson initiates coverage of Macrovision Corporation (MVSN) with a "buy" rating. The target price is set to $35.

In a research note published this morning, the analyst mentions that company has improved its sales execution and expanded its business to adjacent markets in just over a year through acquisitions. Macrovision is likely to launch its software distribution platform in 1H07 in order to tap on the $2 billion software distribution opportunity, the analyst says. Macrovision is also likely to undertake earnings-accretive and strategic acquisitions in the near future, DA Davidson adds.