The UK media sector expected to benefit from adveritisng momentum

01/23/04 - J.P. Morgan Securities

LONDON, January 23 (New Ratings) – Analyst Mark Beilby of JP Morgan believes that the UK media sector is poised to benefit in the near-term from the momentum in the advertising segment.

In a research note published this morning, the analyst mentions that the ongoing improvement in corporate earnings is likely to contribute to advertising growth in the near-term. The analyst expresses his concern regarding the ongoing pricing pressure in the television advertising segment.