Google to sell AdWords advertisements in China through local alliance

08/09/05 - newratings.com

NEW YORK, August 9 (newratings.com) – Google Inc (GOOG) and China Enterprise Monday announced that they have entered into a deal, under which the Chinese company will sell Google's AdWords advertisements in the Asian nation.

Beijing-based China Enterprise is a leading provider of IT application services to enterprises in China. The deal will enable Google to leverage China Enterprise’s established market force to reach small and medium sized businesses. Google's AdWords enables advertisers to show advertisements to Google users across the world, which appear next to Google's search results and are matched by keywords to the users' query. The financial details of the tie-up have not been revealed. Google had received a business license to operate in China earlier this year.