Playboy Enterprises "outperform"

06/26/06 - RBC Capital Markets

NEW YORK, June 26 (newratings.com) - Analyst David Bank of RBC Capital Markets maintains his "outperform" rating on Playboy Enterprises Inc (PLA). The target price is set to $13.

In a research note published on June 23, the analyst mentions that that the company has acquired Club Jenna Industries, which appear to be profitable. Jenna Jameson, with which Playboy Enterprises has entered into a long-term employment contract, would boost the company’s exposure to the audience in the adult and mainstream segments, the analyst adds. The traffic on the company’s web network is likely to increase with Jenna Jameson's content, RBC Capital Markets adds.