DJ Yahoo Cut To Market Perform At Piper Jaffray >YHOO

10/18/06 - Dow Jones Newswires

DOW JONES NEWSWIRES

Piper Jaffray downgraded Yahoo Inc. (YHOO) to market perform from outperform, saying the firm is facing challenging trends that are causing it to lose market share.

"Yahoo's share of display ad dollars is also declining, primarily because, in our opinion, Yahoo has not kept up with user trends," Piper Jaffray said. "The verticalization of the Web and the growth of the social networking sites have been happening over the past two years, and Yahoo may have missed earlier opportunities to react to these trends."

-Simon Kennedy; 415-439-6400; AskNewswires@dowjones.com

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(END) Dow Jones Newswires

October 18, 2006 05:31 ET (09:31 GMT)

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